13-15 June 2018

Dynamic Earth, Edinburgh

The Lost Art of Task Modelling

Session type:

Session duration:
60 minutes

Presented by:

Jesmond Allen

Jesmond Allen Ltd

About this Tutorial

Task models have been somewhat eclipsed by experience maps and service blueprints of late. I’m all for a juicy mapping exercise when I’m helping an organisation make strategic decisions. But what if the job at hand is the result of all that strategising: designing a website, say?

Task models are a simple, yet incredibly powerful, design tool. I’ll talk about getting started with task modelling, and how a task model can influence design. I’ll include practical examples from the world of e-commerce.

I might even show you the task model I produced for Lovehoney last year. (Which almost gave me the excuse to call this talk "Better orgasms through information architecture”.) As a contrast, I will also talk about using task models at NHS Digital to spot patterns in user needs across wildly different user journeys.

About the Speaker

Jesmond is a skilled design team leader and UX expert, who has worked in digital design since 1995. She is a freelance user experience consultant, helping clients shape their digital strategy and build design teams.

Previously, she was at internationally-renowned design consultancy cxpartners. In her 11 years there, she moved from user experience practitioner to Head of UX. Jesmond is co-author of the practical UX manual, Smashing UX Design: foundations for designing online user experiences. She has a passion for evidence-based design and loves the innovation and excellence that putting people at the heart of the design process produces.


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