13-15 June 2018

Dynamic Earth, Edinburgh

Be more certain: a practical approach to research practice

Session type:
Case Study

Session duration:
60 minutes

Presented by:

Gregg Bernstein

Vox Media

About this Case Study

Gregg Bernstein shares how he’s scaling UX and product research at Vox Media (Vox.com, The Verge, Polygon and more), based on how he built a research practice at MailChimp.

He’ll walk through some common user research scenarios and questions, like how to get started when you don't know where to start. And he’ll demonstrate how, with each bit of practical research, research becomes an established practice.

About the Speaker

Gregg Bernstein is Senior User Researcher at Vox Media. He spends his days listening, thinking, collaborating, analysing, writing and then listening some more. He also speaks around the world about his work at conferences (UX Bucharest 2017, User Research London 2017, UX2016 Copenhagen, WebExpo Prague 2015 - to name a few) and for such companies as Etsy, EA Games, Fullstory and more.

He built an innovative and influential research practice over his 4 years at MailChimp, and taught design, branding, and typography at Georgia State University. In a previous life, he designed for clients in the music and advertising industries.

Gregg earned his MFA in graphic design from the Savannah College of Art & Design, where he focused on user experience research and design. He resides with his family in Athens, Georgia. In his spare time, he runs early and often.


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