13-15 June 2018

Dynamic Earth, Edinburgh

Asking better questions

Session type:

Session duration:
45 minutes

Presented by:

Chris How


About this Tutorial

Asking questions is at the heart of uncovering ideas and opportunities that can then be translated into effective and delightful digital products and services.

In this interactive session you’ll get practical tips to answer:

  • What makes a good question?
  • How can I get better answers from my questions?
  • How can I get better at asking questions?

As a bonus, Chris will introduce you to ‘shit question bingo’ to help hone your interviewing skills.

Why should I be interested in this subject?

Deriving insight and action from research interviews and usability testing sessions is a vital skill at the heart of user experience and user centered design. Asking purposeful questions is an essential tool in the UX toolkit and one that can always be sharpened.

Who’s the session aimed at?

This session is ideal as a refresher for the experienced practitioner and as an introduction to those starting out in research. All comers welcome.

What will I be doing in the session?

During the workshop you will:

  • look at questions with renewed enthusiasm
  • play along with ‘shit question bingo’
  • cringe as you listen to questions from a notable broadcast interviewer
  • learn simple and quick ways to break bad question asking habits
  • hear the confessions of bad questions others have asked or been asked
  • create and vote in groups on the ultimate list of killer questions

What will I get from attending?

By the end of this session, you’ll have some easy to remember and actionable tips and a framework to develop and improve your questioning skills.

The outputs of the participatory activities, once collated, will be shared with participants.

About the Speaker

Chris is a principal UX consultant at Clearleft, an award-winning strategic design consultancy based in Brighton, UK. He helps clients create meaningful audience-centered digital products and services through design leadership, strategic thinking and robust research.

Through running thousands of research interviews and usability testing sessions, across the UK, USA and the Middle East, he has become obsessed with what makes a good (and a bad) question. He regularly coaches clients and colleagues to get more actionable outcomes from research activities.

Chris relishes the chance to learn from and share with the UX community. He has spoken at conferences and events across Europe and the USA and is one of the co-organisers of the popular annual un-conference UX Camp Brighton.

In the early 90s, his face could be seen every week across Scotland in the title credits for Sportscene.


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