13-15 June 2018

Dynamic Earth, Edinburgh

The UX of management

Session type:
Case Study

Session duration:
45 minutes

Presented by:

Adrian Howard


About this Case Study

Have you been thrown in at the deep end as a manager?

Leadership is often treated as an innate skill - resulting in people repeating the same mistakes. Fortunately the skills we apply as UX practitioners to understand our users and customers can also be used to understand and improve our organisations.

As user experience professionals, we spend most of our time trying to get into the heads of our customers, trying to understand how best to make their lives easier as they use our products and services.

Ethnographic field studies help us to see what our customers do. Interviews let us dig deeper into how they think and behave. Persona enable us to identify and discuss different kinds of customers and their problems. Journey maps help show how our customers move through the services we provide.

As a manager, you have a different job.

As a manager, your users are the people within your organisation. The service you are helping create and improve is the organisation itself.

Learn how to look at management through a UX lens, and discover how to become a better leader by repurposing and expanding the skills you already have.

About the Speaker

Adrian is passionate about building effective teams and great products.You'll find him working with companies of all sizes - combining team coaching and teaching with hands-on UX and development work.

You'll often find him ranting in a corner of the bar about how agile, business and UX folk need to play nice together. Be kind and buy him whisky.

Adrian is an active member of the agile, balanced team and Lean UX communities, with more than 25 years' experience working as a developer, UX practitioner, team lead and coach. He regularly teaches and speaks on integrating lean, UX and agile methods.


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