13-15 June 2018

Dynamic Earth, Edinburgh

Practising creativity

Session type:
Case Study

Session duration:
45 minutes

Presented by:

John Lloyd


About this Case Study

As designers, most of our day-to-day activities require us to be creative. Is creativity really a phenomenon like some formal definitions say, or is it the output of intentional activity? For me, it’s usually messy and erratic, sometimes frustrating - but always a rewarding intentional activity.

Recently I found myself spending less and less time creating things and decided to go back to an intentional practice of being creative. While my practice activities had little to do with my design work, the intention act made me a better designer and design leader. This case study will go over my year practising creativity and all the lessons I learned from it.

About the Speaker

John Lloyd leads Hilton Worldwide's globally distributed digital design team. They create websites, apps and consumer and employee-facing products for Hilton's hotels, brands and corporate divisions.

As well as enterprise-wide creative work including Digital Key and the Honors iOS and Android apps, John's team works to develop a holistic digital identity for Hilton Worldwide. As creative catalysts and cross-pollinators, they set standards and establish processes for the wider organisation. In 2016, they were named In-House Agency of the Year by the In-House Agency Forum.

A native of Memphis, John holds a BFA with a concentration in graphic design from the University of Memphis, and is a former president of the Memphis chapter of the American Institute of Graphic Arts. He has experience working across print, video, consumer packaging and digital design. His current focus on design leadership means he spends more time with people than pixels.


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