13-15 June 2018

Dynamic Earth, Edinburgh

Full stories

Session type:
Case Study

Session duration:
60 minutes

Presented by:

Gregg Bernstein

Vox Media

About this Case Study

As the drivers of products and experiences, we’re fortunate to work with a wealth of information. We rely on the wisdom of our experiences, training and education, and wrangle insights from big data. Yet much strategy and direction can be gained by going beyond this.

In this session, Gregg will discuss the role of context in user and product research, share methods to think about and capture context, and explain how context allows us to make truly informed product decisions.

About the Speaker

Gregg Bernstein is Senior User Researcher at Vox Media. He spends his days listening, thinking, collaborating, analysing, writing and then listening some more. He also speaks around the world about his work at conferences (UX Bucharest 2017, User Research London 2017, UX2016 Copenhagen, WebExpo Prague 2015 - to name a few) and for such companies as Etsy, EA Games, Fullstory and more.

He built an innovative and influential research practice over his 4 years at MailChimp, and taught design, branding, and typography at Georgia State University. In a previous life, he designed for clients in the music and advertising industries.

Gregg earned his MFA in graphic design from the Savannah College of Art & Design, where he focused on user experience research and design. He resides with his family in Athens, Georgia. In his spare time, he runs early and often.


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