13-15 June 2018

Dynamic Earth, Edinburgh

Play the part: an introduction to technology experience prototyping

Session type:

Session duration:
90 minutes

Presented by:

David Hoang

One Medical

Melissa Hickey

Fannie Mae

About this Workshop

Design at One Medical is unique because the product is healthcare delivery, which happens to have digital products supporting it. When the product design team creates experiences, it is through service prototyping and high fidelity digital prototypes combined. At One Medical, it’s not just screens but experiences that humans and technology interact with.

This workshop will be hands-on and participants will sketch out ideas, build physical and digital prototypes (with Keynote) and test out their experiences. During this session you’ll learn detailed best practices about each area of experience prototyping from planning, building, prototyping and learning.

Skills you’ll learn:

  • sketching sessions
  • rapid prototyping
  • role playing
  • synthesis of the experience prototype

About the Speakers

David Hoang

David Hoang has worked in a digital agency, been a founder, moulded brands and developed products. He focuses on mobile, wearables and emerging technology. Currently he is the Head of Product Design at One Medical and founder of The Rock Tumbler Collective.

He was previously an early member of ExactTarget’s global accounts team, founder of a mobile product agency, experience designer at HTC, and Director of Design at Black Pixel. He’s had the pleasure of working with great clients such as Expedia, Inspirato, Nike, Nordstrom, Starbucks, Whole Foods and several other undisclosed accounts. David has a BFA in visual arts and his work is profoundly influenced by art history, narrative and popular culture.

He’s based in San Francisco, California but his heart is in New York City.


Melissa Hickey

Melissa Hickey is a sharp, creative designer on the frontier of health tech and innovation. Currently, she acts as the Service Design Lead at One Medical, a premier US-based primary care organisation that brings healthcare, technology and hospitality together.

She leverages her skills to create superior customer service, grow operations sustainably and explore rapid prototyping in a service environment. She’s worked to bring the mobile platform into the doctor-patient relationship and loves combining public health with technology and accessibility. Above all, she works to bring thoughtful design and innovative business models together to create outstanding customer and employee experiences.

Prior to healthcare, Melissa was a fierce advocate for sustainable food systems by building community gardens and keeping honeybees all over Washington, DC.


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